Twitter Success for Law Schools
Twitter is a powerful social media tool for lawyerprenuers, law firms, companies and educational institutions. In fact, developing a thoughtful social media strategy that includes tools like Twitter and Facebook is a great way to interact with students, develop meaningful relationships with alumni and supporters while also facilitating student – alumni connections.
Twitter is a particularly useful way to interact with students, alumni and faculty. This tools allows you to build a following that attracts prospective students, engages alumni and can generate media attention. For starters, law schools can use Twitter to:
- Tweet an application tip of the day during the season the application season;
- Tweet interesting and fun facts about student life and campus life throughout the year;
- Tweet campus visit tips during the season that students are visiting the campus for admitted students day;
- Tweet student activities updates throughout the year;
- Tweet career services updates throughout the year;
- Tweet interview tips for public service and private practice throughout the year;
- Tweet business building tips throughout the year for those students interested in launching their own law and other businesses;
- Tweet alumni highlights throughout the year;
- Tweet faculty publications, awards and recognitions throughout the year;
- Tweet student publications, awards and recognitions throughout the year; and
- Tweet interesting school trivia throughout the year.
As you can see from the starter list above, Twitter is an excellent way to build a sense of community within a law school's student body and maintain a line of communication with alumni. The tips listed here are just the tip of the iceberg!
Expect the Best!
T.C. Coleman
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.
