Twitter is for Law Firms Too!
There have been many discussions concerning whether Twitter is an appropriate social media tool for law firms. I say YES … loudly. Twitter is an excellent tools for law firms to expand their reach and share their firm culture. It is also a great way for law firms to further develop and communicate a bit of their firm's personality with the market.
Successful businesses know clients invest with those they know, like and true; this basic business principle is also true for law firms. Law firms can benefit from “digital word of month” referrals and recommendations based on this solid business principle by using Twitter to:
- Share updates about pro bono wins;
- Share information about community involvement;
- Share attorney awards and recognitions;
- Share accolades for firm clients;
- Syndicate legal alerts and other informational briefs by firm attorneys;
- Provide current legal information (not advice) about issues facing the firm's target audience; and
- Provide commentary about recent legal happenings.
When starting with Twitter I often advise clients to:
- Designate an attorney and marketing professional to become the firm's chief Tweeters;
- Establish a Twitter account (check out http://www.lextweet.com) to find legal professionals to follow;
- Observer Twitter conversations of those key people you follow to learn about Twitter's culture; and then
- Start sharing information and engaging others.
Twitter is a powerful magnetic branding tool that law firms can utilize to attract media attention and drive traffic to their blawg or website. In addition, Tweets are indexed by Google, providing an added benefit for using this tool to expand reach and increase visibility.
Now that you know how to make Twitter work for you, go forth and take action! You can start by following me at www.twitter.com/upwardaction
Tasha Cooper Coleman
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.