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lawyerpreneur

LaunchingPad Secrets: 5 Steps to Sustainable Business Success

by T.C. Coleman

The key to leveraging the attraction of your magnetic brand and the power of social media lies in having effective systems in place that lead prospective clients and joint venture partners (“leads”) through my five step process:

Step One- Lead Attraction. Lead attraction in magnetic branding and social media involves developing a profile and image that resonates with your target market. For maximum effect, pay attention to keywords and the energy conveyed by images.

Step Two- Lead Collection. Lead collection in magnetic branding and social media involves having an automated system in place to collect the basic information of those who want to stay connected with you. I suggest using a service like Aweber or iContact to create a database of those who are attracted to you. An automated system is essential for staying in touch and in front of your market.

Step Three- Lead Conversion. Lead conversion is magnetic branding and social media involves staying in contact with those who are in your database and who are watching and learning from you on social networking sites (e.g., LinkedIn, Twitter, Facebook and Myspace). An effective lead conversation system will help your target market get to “know, like and trust” you at an accelerated pace.

Step Four- Lead Retention. Exceptional service is the cornerstone for building an effective systems that helps you retain leads who have been converted in Step Three of my process. Building a thriving sustainable business requires you to have systems in place to support the needs of your current clients. This is also the section in my five step process in which you consider and develop additional services for your existing clients that meet their needs and expand your business. Current clients are your best new clients.

Part Five - Lead Referrals. A solid referral base is at the core of successful thriving businesses: happy clients referral their family, friends and colleagues. There is no more effective endorsement of your ability to deliver than the recommendation of a trusted source.

Once you have implemented the systems listed above, you are well on your way to enjoying a fulfilling successful and thriving business!    The tie that binds my five step process is Prepare, Positioning and Promoting Your Magnetic Brand.   I’m always thrilled to help clients “get” the power of magentic branding and social media in my workshops and private coaching session.

I invite you to listen in as entrepreneur extrodinare Suzzane Tipton Offner shares her thoughts about working with me around these important components of building a sustainable thriving business.

Suzzane Tipton Offner: Entrepreneur Extraordinaire

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Lawyerpreneur Success: 8 Steps to Your Dream Business

by T.C. Coleman

Lawyerpreneurs, you can build your dream business and there is no better time than the present.   At UpwardAction®, we teach a 10 step process to design and launch your ideal business.  Let’s cover the basics.

  1. Release all expectations and “shoulds” from your mind. Designing your dream business starts with a clear mind and heart.   Getting rid of the distractions that consciously and sub-consciously take you away from your core is the first step.
  2. Create a picture of how you want others to feel after an encounter with you or your work. Our emotions are what connect us to our soul and true essence.   A powerful way to start thinking about building a dream business is to pay attention to the imprint you want to leave on the world.  This starts with an examination of how YOU want to help others FEEL.  Think back to why you went to law school.  Remember, your dream business can be within or outside of the legal profession.  Release yourself from all limitations.
  3. Make a list of your strengths and passions. At the core, dream businesses allow us to play to our strengths and spend the bulk of our time making an impact doing what we love.   Although we cannot spend 100 percent of our time doing what we love, a properly designed business will allow us to spend the majority of our time developing our strengths and enjoying our passions.
  4. Develop a list of careers, industries and business opportunities that cater to your strengths and passions that also lead to the picture described in Step 2. Once you are clear about your strengths and passions, it is time to develop a list of opportunities that support them.  Make this list as comprehensive as possible.  Pay attention to what others are doing in the marketplace and what is missing.
  5. Select the three careers, industries and business opportunities from the list prepared in Step 4 that most resonate with you. Now that you have a comprehensive list, narrow it down to your top three choices.
  6. Perform a SWOT analysis of your top three choices. Steps 1 through 5 of this list involve being led by your heart when designing your dream business.   Once you have led with your heard, it is time to analyze opportunities with a business view.   Take your top three choices identified in Step 5 and perform a SWOT analysis of each opportunity.  SWOT is an acronym for strengths, weaknesses, opportunities and threats.
  7. Use the result of your SWOT analysis to select the most advantageous opportunity to develop. While it is certainly possible to develop multiple business ideas, I suggest you focus on one at a time.  Build a successful track record, and then expand to other opportunities.
  8. Create a one-page business plan. After you have selected your dream business model, invest time developing a one-page action-oriented business plan.   This is an important step in guiding your activities and will serve as an important framework for evaluating future opportunities.  A great part of your success as a lawyerpreneur will result from your ability to stay focused and say no to things that do not lead to your business vision.

Now that you have a general blueprint for what you need to design your dream business, it’s time to take UpwardAction.   We are here when you need us.

Carpe Diem!

T.C. Signature

T.C. Coleman, Esq.

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