PowerUP Your LinkedIn Profile
PowerUp Your LinkedIn
LinkedIn is a fantastic tool for building connections and growing your business. Leveraging the POWER of this tool starts with a Magnetic profile. Follow the steps below to build a LinkedIn profile that will magnetically attract your target market.
1) Upload a professional photo. People connect with people they know, like and trust. Using a professional photo helps people get to “know like and trust you.”
2) Use the title below your name in a strategic manner. Include areas of focus in addition to titles in this section.
3) Develop a “values-based” executive summary. Think of this section as a written version of your elevator speech (aka “positioning statement”). Make it “keyword” rich to connect with your target market and for search engine optimization.
4) Include all institutions of higher learning in your profile. Use nicknames and official names in your descriptions to make it easier for classmates and alumni to find you. A key to LinkedIn success is finding and being FOUND by others.
5) Include all jobs with which you want to be associated. Use nicknames, official names, keywords and industry jargon in your descriptions. Again, the key is to make it easy to be FOUND by others.
6) Claim your vanity URL and use your name.
7) Import your Gmail, Outlook, Hotmail, AOL, etc. contacts in the the LinkedIn system to start building your network.
Now that you know how to PowerUp your LinkedIn profile, it's time to implement.
Applied Knowledge + UpwardAction = POWER!
Tasha ‘TC' Cooper
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.