LaunchingPad Secrets: 5 Steps to Sustainable Business Success
The key to leveraging the attraction of your magnetic brand and the power of social media lies in having effective systems in place that lead prospective clients and joint venture partners (“leads”) through my five step process:
Step One- Lead Attraction. Lead attraction in magnetic branding and social media involves developing a profile and image that resonates with your target market. For maximum effect, pay attention to keywords and the energy conveyed by images.
Step Two- Lead Collection. Lead collection in magnetic branding and social media involves having an automated system in place to collect the basic information of those who want to stay connected with you. I suggest using a service like Aweber or iContact to create a database of those who are attracted to you. An automated system is essential for staying in touch and in front of your market.
Step Three- Lead Conversion. Lead conversion is magnetic branding and social media involves staying in contact with those who are in your database and who are watching and learning from you on social networking sites (e.g., LinkedIn, Twitter, Facebook and Myspace). An effective lead conversation system will help your target market get to “know, like and trust” you at an accelerated pace.
Step Four- Lead Retention. Exceptional service is the cornerstone for building an effective systems that helps you retain leads who have been converted in Step Three of my process. Building a thriving sustainable business requires you to have systems in place to support the needs of your current clients. This is also the section in my five step process in which you consider and develop additional services for your existing clients that meet their needs and expand your business. Current clients are your best new clients.
Part Five – Lead Referrals. A solid referral base is at the core of successful thriving businesses: happy clients referral their family, friends and colleagues. There is no more effective endorsement of your ability to deliver than the recommendation of a trusted source.
Once you have implemented the systems listed above, you are well on your way to enjoying a fulfilling successful and thriving business!
Now that you know what to do, it's time to launch your action. Let me know if I can help.
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.