I.C.O.N.I.C. Personal Branding
It’s not enough to have expertise and to share that expertise online, you must have a personal brand, a way in which you stand out from the crowd. A personal brand will allow your readers to know exactly what to expect from you and enable you to be a respected voice for your profession.
In this lesson, LawyersLaunchpad will show you what it means to have a personal brand, what it means to be I.C.O.N.I.C and how to build your I.C.O.N.I.C. brand. You will learn the six criteria of an I.C.O.N.I.C. personal brand and how to implement each element. Don’t become just another voice, be I.C.O.N.I.C.
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.