Get To Know Your Clients
You know what you’re marketing, you know where you’re marketing, but do you know who you are marketing to? If you don’t have a target audience, your content has lost its direction. To build your brand, you need to have a clear understanding of who your audience is and why you are engaging them.
In this lesson, LawyersLaunchpad will teach you how to know your client. We will cover how to identify your target audience, how to define your ideal client, and how knowing your audience will help you leverage the Internet to grow your practice.
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.