Get To Know Your Clients
You know what you’re marketing, you know where you’re marketing, but do you know who you are marketing to? If you don’t have a target audience, your content has lost its direction. To build your brand, you need to have a clear understanding of who your audience is and why you are engaging them.
In this lesson, LawyersLaunchpad will teach you how to know your client. We will cover how to identify your target audience, how to define your ideal client, and how knowing your audience will help you leverage the Internet to grow your practice.