Create Compelling Content
Now that you’ve set up your social media platforms, it’s time to create compelling content and deliver that content in an impactful manner. What makes content compelling? What is the best format to use? When should I schedule a post to reach the most people?
In this lesson, we will answer these questions and more. We will show you tools and methods of creation and distribution, as well as best practices for social media interaction. We will teach you how best to use blogs, Facebook, LinkedIn, and Google+, including online tools to provide useful metrics to show the reach of each platform. You have expertise that is worth sharing, we want to show you how.
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.