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Turbocharge Business Development with LinkedIn
Turbo Business Development with LinkedIn I’m all about taking action … so, let’s get into 5 LinkedIn tactics you can implement right now to help grow your book of business. 1) Customize your message when inviting people to join your LinkedIn network. In your message, remind the person of how he or she knows you. If the person does not know you, let him or her know why you would like to connect. This is a great place to refer to things like your impressions of the person’s company, work, articles, blogs or...
read moreLeverage Your Practice with YouTube
YouTube can be a powerful tool for your business development toolbox. A great way to start leveraging the power of YouTube is to build a subscriber base for your YouTube channel. Here are 5 ways to get started: 1. Add a message to the body of your YouTube channel asking users to subscribe to your channel. Inspire subscriptions by letting users know what types of videos to expect and how frequently they can expect them. 2. Add a message in the description section of every video that reminds viewers to subscribe to your channel for updates...
read moreSocial Media ROI … What’s the real benefit for lawyers?
I’m working on my “Buzz Your Magnetic Brand with Social Media” training for CEOs of mid-sized companies in New Jersey and came across a video that is not only great for my presentation, it’s also fantastic for fellow lawyerpreneurs. This video clearly supports the Social Media case for CEOs who run product based companies. It is also informative for laywerspreneurs running law businesses or other service-based businesses. Social media has many profitable benefits for lawyerpreneurs of which a key benefit is the...
read moreAre You Prepared to WIN? 5 Tips to Get You Started.
Win BIG in 2010 2009 was a difficult year for many lawyers and law firms. The lawyers and firms that most successfully made it through the rough waters of 2009 were the ones that learned to connect their value proposition to the core needs of their clients, while staying “top of mind.” Success stories in 2010 will be from those who embrace new media and social networks to strategically build credibility online, develop relationships, increase exposure, and engage clients online in ways that generate new business opportunities. Are...
read morePowerUP Your LinkedIn Profile
PowerUp Your LinkedIn LinkedIn is a fantastic tool for building connections and growing your business. Leveraging the POWER of this tool starts with a Magnetic profile. Follow the steps below to build a LinkedIn profile that will magnetically attract your target market. 1) Upload a professional photo. People connect with people they know, like and trust. Using a professional photo helps people get to “know like and trust you.” 2) Use the title below your name in a strategic manner. Include areas of focus in addition to titles...
read moreMagnetic Branding, Social Networking and Online Visibility
Magnetic Branding, Social Networking and Online Visibility: What’s the difference? Why does it matter? Most of the information being taught about branding, social networking and online exposure simply lumps these terms into one bucket and then proceeds to describe them all under the umbrella of “online visibility.” There is a difference between branding, social networking and online visibility. As an entrepreneur, it is important to understand and appreciate the difference between these terms and then how they fit together. So,...
read more3 Tips for Finding GREAT Tweeple to Follow
Listen-in as I share 3 ways to find your ideal clients, team members and industry leaders on Twitter. If you enjoy the video, feel free to leave a comment and rating. Carpe Diem! T.C. UpwardAction CEO LawyersLaunchpad.com...
read moreLawyerpreneur Success: Positioning Yourself for Magnetic Appeal
1) Define your specialty within your larger practice areas. Although you may be capable of practicing in multiple areas of the law, you will have greater success in building a magnetic brand when you narrow your focus and become known as the “go to” person in your specialty. If you practice in the area of Intellectual Property, think “copyright specialist” for the entertainment industry instead of copyright and trademark lawyer for all industries. 2) Be clear about your target market. While you may be capable...
read moreTwitter Success for Law Schools
Twitter is a powerful social media tool for lawyerprenuers, law firms, companies and educational institutions. In fact, developing a thoughtful social media strategy that includes tools like Twitter and Facebook is a great way to interact with students, develop meaningful relationships with alumni and supporters while also facilitating student – alumni connections. Twitter is a particularly useful way to interact with students, alumni and faculty. This tools allows you to build a following that attracts prospective students, engages...
read moreLaunchingPad Secrets: 5 Steps to Sustainable Business Success
The key to leveraging the attraction of your magnetic brand and the power of social media lies in having effective systems in place that lead prospective clients and joint venture partners (“leads”) through my five step process: Step One- Lead Attraction. Lead attraction in magnetic branding and social media involves developing a profile and image that resonates with your target market. For maximum effect, pay attention to keywords and the energy conveyed by images. Step Two- Lead Collection. Lead collection in magnetic branding and...
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