Attract Your Ideal Clients with LinkedIn – Spring 2015 Edition
Create Momentum with LinkedIn: A Guide for Lawyers
A fully optimized LinkedIn profile is no longer optional for attorneys, it’s an essential part of your marketing toolkit. An optimized LinkedIn profile will increase the search engine placement for your name, showcase a snapshot of your law practice and provide a tool you can leverage to identify and engage members of your target audience. Creating Momentum with LinkedIn provides a blueprint for how lawyers can practically use LinkedIn in attract pre-qualified client leads and ideal business opportunities.
Tasha (TC) Cooper, Esq. is the founder of the LawyersLaunchpad™ – an online education and training portal for lawyers – and president of UpwardAction® – an online reputation management and social marketing consultancy. She is also a social media lawyer.
As a social media early adopter and innovative thinker, TC launched LawyersLaunchpad™ in 2011 and grew to become a recognized leader in the areas of social marketing and online advertising for the legal profession.
TC been engaged by businesses and government agencies that include: National Aeronautics and Space Administration ( NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms. TC is also a frequent instructor on social media, online reputation management and digital technology topics for the D.C. Bar Association.