Lawyerpreneur Success: Positioning Yourself for Magnetic Appeal

1) Define your specialty within your larger practice areas. Although you may be capable of practicing in multiple areas of the law, you will have greater success in building a magnetic brand when you narrow your focus and become known as the “go to” person in your specialty. If you practice in the area of Intellectual Property, think “copyright specialist” for the entertainment industry...

Twitter Success for Law Schools

Twitter is a powerful social media tool for lawyerprenuers, law firms, companies and educational institutions. In fact, developing a thoughtful social media strategy that includes tools like Twitter and Facebook is a great way to interact with students, develop meaningful relationships with alumni and supporters while also facilitating student – alumni connections. Twitter is a particularly useful way to...

LaunchingPad Secrets: 5 Steps to Sustainable Business Success

The key to leveraging the attraction of your magnetic brand and the power of social media lies in having effective systems in place that lead prospective clients and joint venture partners (“leads”) through my five step process: Step One- Lead Attraction. Lead attraction in magnetic branding and social media involves developing a profile and image that resonates with your target market. For maximum effect, pay...

Magnetic Branding: What it Means … Why it Matters (+ a heartwarming testimonial)

Regardless of whether you know (or like) it or not, you have both a personal and professional brand. Those who come into contact with you are continuously making judgments about you and your professional value that are based on their perceptions of your integrity, ethics, values, etc. Such perceptions can be the result of direct experiences or, more commonly, what people have heard or seen that is related to...

Heartwarming Testimonials: Kevin Coughington

Helping professionals understand the power of magnetic branding and implement strategic thoughtful branding techniques is the joy of my professional life.   I am especially thrilled when I have the opportunity to work with lawyerpreneurs.  Recently, it was my pleasure to work with entrepreneurs and lawyerpreneurs at a branding workshop in St. Louis, Missouri.  I’ll share testimonials from my work in St....